ESPRIT was founded in California by Doug Tompkins and Susie Buell in 1968 and was the world's first lifestyle brand inspired by the human spirit. But California is not only the birthplace, but also stands for the brand's sensitivity: positive, cheerful and carefree. An attitude that is both experimental and groundbreaking, with a youthful mind driven by creativity and the love of design. The successes ESPRIT has achieved over the years are largely due to its original ideals: promoting love and peace, celebrating people, and bringing together like-minded people to bring joy to the world. This is the true essence of "ESPRIT de corps". ESPRIT is a real blend of essential garments and fashionable styles that are suitable for any occasion and wardrobe. The brand is conscious and committed and is praised for its passion for people and the planet. Example: In the mid-1980s, ESPRIT made headlines with its "Real People" campaign, which featured employees and customers instead of models, and introduced its first 100% organic cotton 'ecollection' in the early 1990s. As the first authentic brand of its kind, ESPRIT was also known for its revolutionary shopping experience that embodied the vibrant spirit of the brand in every way and in every detail. ESPRIT keeps this spirit alive and is present in more than 30 markets around the world today. The group has been listed on the Hong Kong Stock Exchange since 1993, and ESPRIT's international headquarters are located in Hong Kong.